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What is Slow Fashion ?

Slow fashion is an understanding and approach towards fashion, which considers the processes and resources required to make clothes and accessories primarily focused on sustainability. It involves buying better-quality garments that will last longer and values fair treatment of people, animals and the planet.

Slow fashion aims to control excessive production, simplify over-complicated supply chains, and reduce mindless consumption leading to waste.

As part of our mission to control excessive production and the waste that comes with it, 80% of the styles listed on our website are Made on order. This means the items are produced only when an order is placed by our customers. This has helped us to reduce waste like unsold clothes and unwanted cutting room wastes. It is estimated that of around 150 billion items of clothing produced each year, 30% is unsold. That is, 45 billion of unsold clothing! Have you ever wondered what happens to the unsold clothes?

The COVID-19 crisis has shed more light on the problems with over consumption, particularly in fast fashion and today consumers are more motivated to support slow fashion brands that are ethically made with sustainable resources. According to sustainable fashion industry statistics, the market is expected to grow to $9.81 billion in 2025 and $15.17 billion in 2030 at a CAGR of 9.1%.

The term 'slow fashion' was initially forged by author, design activist, and professor Kate Fletcher who explains slow fashion as a quality-based production process rather than a time-based. 

While slow, ethical, and sustainable fashion all describe efforts towards our goal - it is also important to rethink our relationship with clothes - slow fashion combines a brand's beliefs and practices with a customer's shopping habits. 

At Only Ethikal, we aim to start conversations and create awareness about slow fashion through the styles listed here. We are continuously improving our processes, supply chain and curation to be able to create a space where you can shop good quality styles that can be worn again and again...  

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