RIAS JAIPUR, "An initiative to keep the handmade techniques alive." A young clothing brand based in Jaipur, Rias is more than just a label. Focusing on two ancient crafts of India, DABU AND BLOCK PRINTING, it is a cocktail of ancient printing techniques of Rajasthan. An attempt to keep these crafts alive, Rias is a bridge between the craftsmen’s’ skills and modern designs. Their aim is to innovate and create new and striking outfits, using a combination of old techniques and our modern design skills to fit in the main stream fashion. We take pride in the fact that everything from the fibers used, to the end fabric is handmade and hence void of any machine work. The handspun khadi and hand block printing provides employment to a large number of people in various villages of West Bengal and Rajasthan , which in turn insures a better standard of living for those involved. All their finished products are completely sustainable, made in India, by India and are eco friendly, leading to excellent outputs for our clients.